Amazon Prime members can get discounts on Amazon’s e-commerce service through its Prime Now program, the retailer announced Tuesday.
The company will also begin offering discounts to Prime members on items it sells online starting in December.
Amazon Prime members pay $99 per year for Prime, and the program lets them buy everything from TVs to electronics and more.
It’s a deal that gives the company a massive market share, but it also comes with significant challenges.
For one thing, Prime members have to spend money on Prime memberships.
And the company can’t make money on those purchases until the next year.
The company has been hemorrhaging money for months as it struggles to make money off the service.
Its share price has dropped more than 30% this year, and it’s still losing money on a regular basis.
But Amazon Prime has been growing, with Prime Now accounting for around 20% of the e-tailer’s sales.
Amazon also has been spending big on Prime merchandise, like a new line of headphones that Amazon is launching later this year.
Amazon is also taking its time with its Prime membership, and Amazon says it will be open to the program for a full year.